Observe the Masses, Do the Opposite!
I imagine you to be a bit of a fringe dweller. You know, standing on the sidelines looking on as the masses go about their daily lives from one crappy meal to the next. Thinking real food is for “healthnuts” and much too expensive. The masses look forward to their next meal as if it’s Christ’s Last Supper. Except the food looks much different. SAD food (Standard American Diet) is more often than not, overcooked “dead” food with some canned corn and potatoes thrown in for good
…More Than a Pie Hole
And sometimes we bite off more than we can chew. My dad used to say, “Your eyes are bigger than your stomach.” Huh? How’s that? Didn’t take long to figure out I’d better take only what I was pretty sure I could eat. Food can be an obsession, I know. Especially today with all the choices. You better be sure you know what you’re going after when you step through that door. It can be overwhelming; shelves piled high with brightly colored boxes, so tempting… You take your stash h
Proof is in the Pudding
I think pudding is fantastic. Chocolate’s my favorite. But you’ve got to know something, I didn’t grow up eating pudding from a box or a plastic container. In my day it was slow cooked on the stove. It didn’t taste anything like the “built to last for years” stuff you find today. And there were only 4 or 5 ingredients; milk, sugar, cornstarch, vanilla and maybe cocoa powder. It tasted incredible! Somewhere in the 80’s I noticed the recipes were changing. My favorite “cereal”
Why More is Less
I had to think hard the first time I heard that one. Really? How can more of something be less of it? As the day passed I pondered it. I was tidying up and looking around at all the “stuff,” and immediately I thought, “That’s it!” There so much crap around here I have more stuff to pick up and less time for the stuff I really want to do. More is less… I looked at our tiny gallery-sized kitchen with its sink piled high of dishes. Hmm, how can I minimize the dishes? I set about
If It’s In the Store It Must Be Good, Right?
I mentioned a few weeks back I'd be surveying shoppers to find out how they decide what to eat for dinner, snacks, etc. Yes or no questions seemed to be the best kind. That way there wasn’t a lot of time wasted and people in a hurry could answer quickly and be on their way, so… This is how it went… I scanned the faces of shoppers seriously hunting for their faves. A mother and her daughter were standing in the produce section. “Great” I thought, they’ll be friendly and open
Fast food. We all grew up with our favorites. Remember when McDonald’s had only served a million people? Now it’s over billions served. That’s a lot of Big Macs. Yea, we couldn’t wait till they brought that McRib thing back. They giveth and they taketh away. The advertising agency played us, they played us well. Still do today. Only other thing I can think of that will (literally) drive us to distraction... Feeling satisfied. What satisfies you? Is it getting an Arby’s roast